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Online Advertising Guidelines
The following guidelines apply to all online advertisements within the Denver Newspaper Agency ("DNA") array of web sites including DenverPost.com, RockyMountainNews.com, Yourhub.com, and PostNewsMarketplace.com, unless otherwise noted.
General Guidelines
- DNA reserves the right to reject advertising based on content, user impact, distraction factors and other situations as determined by DNA staff.
- DNA reserves the right to edit or reject content. The DNA may, in its sole discretion, edit, classify, or reject at any time any advertising submitted by any Advertiser. This includes any advertisement that might be considered misleading, fraudulent, illegal, unfair, suggestive or in bad taste. Some, but not all, types of advertising that are considered unacceptable include the following:
- Adult movies, toys and products (e.g. rental or sale of movies rated "x", pornography, or unrated movies), and photos, illustrations or copy for ads involving adult entertainment or personal services that are sexually suggestive.
- Contests involving games of chance run by private individuals or for-profit commercial organizations. (Appropriate advertising for contests sponsored by tax-exempt, charitable organizations or an arm of the state, county or local government will be accepted.)
- Liquor advertising from advertisers who are not brand producers or who do not have a Colorado State Liquor License.
- Ads that refer or link to any URL for aggregators of advertising for autos, employment, real estate, travel and general merchandise, and any aggregator of directory listings for businesses in Colorado.
Banner advertising:
- All banners, when clicked, will launch the linked site in a new browser window.
- Banners must be designed so that interaction with the user takes place only if the user places the mouse within the advertisement area (User-initiated Sound, etc)
Advertising Design:
DNA's design team can easily assist your company in developing an online marketing strategy and creating unique, eye-catching advertising messages. Before we begin creating create your advertising campaign, you need to meet with your sales representative to determine the best strategy and a clear, concise design plan for your ad banner(s). This should include:
- Providing a URL or direct graphic image(s) to be included in your banner(s) including company logo, products and other related copy & images. Accepted formats are listed below:
- Floppy disk (conventional 1.4MB)
- Zip Disc (100 MB disk)
- CD
- Placed on an accessible server (the Production Department needs to know the exact name of the server and the location of the graphic file on the server)
- Email the graphics as attachments (This is acceptable for files no more than 300K, because our current email system will not handle larger files)
- URL where the designer or producer can download the desired images
- FTP (file transfer protocol) access to a server via Host Name, Login, & Password
- Hard copy (letterhead, printed page, etc) for scanning
- Ad number if a print ad is being converted to a web page or banner ad
- A clear concept that includes marketing slogans and the goal(s) of your online advertising campaign
Production Deadlines
These timelines are for production and design time ONLY. This does not include time for client proofing, nor does it include time needed for the traffic coordinator to schedule ads.
| Changes to existing ads |
2 business days |
| Banner Ads |
3 business days |
| Banner Ads with flash component |
1 week |
| Video |
1 week |
| Rich Media |
1 week |
| Splash pages |
1 week |
Deadlines for Camera-Ready Material
| Banner Ads |
48 hours |
| Banner Ads with flash component |
48 hours |
| Video |
48 hours |
| Rich Media |
3 business days |
| Splash Pages |
48 hours |
Receiving creative outside of these deadlines will result in the campaign starting one business day late for each day the creative is late. The campaign will be executed for the same number of days. Creative received late for section and other fixed position section sponsorships, which may be date sensitive, will have to be negotiated on a case-by-case basis. In some instances, another campaign may be booked to start immediately following your campaign and additional days cannot be added to the initial campaign.
Proofing and client approval
It is the responsibility of the DNA sales representative to present the finished creative to the client and get approval or any changes that might be required before the campaign goes live. Ads are checked for spelling and grammatical errors by the Production Department. All copy (including dates, prices, proper names, place names, etc.) must be checked by the client or the DNA sales representative for accuracy.
File Size
- Ads cannot exceed 30K in file size
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