Category: Auto

Team: Denver Post & AdTaxi – Roger Baggett

The monthly campaign supports their overall strategy in diversifying their marketing dollars over many different platforms to spread the widest net possible and deliver the right message to the right audience at the right time. Monthly custom creative targets new vehicles, pre-owned vehicles, Certified Pre-Owned, Parts, Service, and through social networks delivers branding/customer retention focused marketing.

Coop is a big player in this investment since a majority of their investment falls into a 70% coop reimbursement under the Subaru coop program. Finding opportunities to leverage coop through the many options provided by the AdTaxi Network has been key in investment growth over the past several years. The attention to detail from the AdTaxi Network AdOps team continues to make the monthly coop claim process work seamlessly and helps solidify the AdTaxi /Client relationship.

The Shortline Auto Group has been setting record sales numbers consistently over the last year and as a result helped the group expand to now include a Mazda franchise. The addition of the Mazda franchise will allow the Shortline Group to further increase its investment with AdTaxi to drive continued success.

Campaign Breakdown

• Search = 55%
• Display = 18%
• Mobile = 15%
• Email = 5%
• Social = 3%

Campaign Length: 12 Months