SALES & MARKETING

Sales Success Story

Roger Baggett (Denver Post) has been working with Shortline Auto Group on a very successful campaign. The monthly campaign supports their overall strategy in diversifying their marketing dollars over many different platforms to spread the widest net possible and deliver the right message to the right audience at the right time. Monthly custom creative targets new vehicles, pre-owned vehicles, Certified Pre-Owned, Parts, Service, and through social networks delivers branding/customer retention focused marketing. Read the rest of the story here.

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SOCIAL MARKETING

Please remember that the social team works out of the social queue and will not see an order unless it is submitted as a social ticket.

As a reminder, the following is not allowed in social media advertising:

  • Firearms
  • Weaponary
  • Tobacco products and paraphernalia
  • Marijuana products and paraphernalia

Have your clients transitioned from Sponsored Engagement with no content to Unpublished Page Posts? If not, please reach out to your account manager today!

New social products are coming soon! Please keep your eyes out for new materials.

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SEARCH MARKETING

New Search Order Form

We have a new, more comprehensive Search Intake Form. Please download this form and begin to use it when ordering Search campaigns.

Search FAQs

What optimizations are you performing on my account? I don't see anything on the ticket.

Our campaigns are regularly optimized according to the 5 pillars of optimizations: Keywords, Negative Keywords, Ad Copy, Bid Adjustments and Ad Extensions. Campaign performance is available to you at any time through the AdX and AdTaxi dashboards. You should also receive an auto report on the 1st of every month.

Check out the rest of the SEM FAQs here.

AdTaxi Logo Please email Lauren MacLeod lmacleod@adtaxinetworks.com with questions.
SEARCH MARKETING INFOGRAPHICS

As a valued Google Premier Partner, Google has created these special one-page infographics for AdTaxi sellers that align with top AdTaxi categories. These infographics include great stats about how consumers are researching and converting in these categories across multiple platforms such as search, mobile and display. Check them out!

AdTaxi Logo Please email Megan Beam mbeam@adtaxinetworks.com with questions.
ADTAXI AGGREGATE
  • Did you know that Global Digital advertising expenditures will surpass TV spending by 2017? Read more here.
  • "The linchpin of programmatic media is tracking consumer behavior beyond the single session in a single ecosystem." Check out this article about why the industry is moving away from the cookie.
  • Paid Social Media Ads: Sponsored tweets are more than twice as likely as organic tweets to convert users.

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