Cost-Per-Click Advertising

 



Affordable advertising.
Advertisers large and small can now reach the online audience in Colorado in a whole new way: Cost-Per-Click Advertising. Cost-Per-Click Advertising puts your ads next to relevant content from The Denver Post, the Rocky Mountain News and the Post-News Marketplace. Click here to sign up for Cost-Per-Click Advertising.

Benefits of the Cost-Per-Click Advertising program
 It’s affordable! You set the bid, you set the budget, you tell us how much you want to spend. Bids start as low as $0.20 per click, and you pay only when a user clicks on your ad.

It’s highly targeted! Dynamic matching of ads to specific content pages increases the chances that those clicking on your ad are actively interested in your product or service offering, thus increasing sale conversions.

 It’s easy! You can launch Cost-Per-Click Advertising in a few simple steps. We even help the process by looking at your site and suggesting relevant topic choices to bid on.

 It’s immediate! Your ads will launch the same day as your account is established and funds are deposited.

How it works.
The program is simple: We promote your product or service to our audience through your ads placed on any of our three sites: DenverPost.com, RockyMountainNews.com and Post-NewsMarketplace.com. When a visitor demonstrates an interest in your product or service by clicking on your ad, you pay for that targeted click. (If your ad is displayed but not clicked upon, you pay nothing.) We also allow you to control your costs by setting a daily budget cap.

Our Cost-Per-Click Advertising is an auction-based system, meaning that you set the price you’re willing to pay for each click on a particular topic. (There is a minimum bid amount for each topic – your bid must match or exceed that amount to be considered.) Ads with the highest bids will receive the most exposure on relevant pages.

Plus, your ads will appear on pages that have content associated with the topics you bid upon. Cost-Per-Click Advertising uses a highly targeted ad serving platform – managed by our partner AdSonar – that scans pages on our site and matches it to your ad.


Post-News Marketplace
tel: (303)825-2525 ( Monday - Friday 7am-6pm )
toll free: (800)332-3327
questionscomments@denvernewspaperagency.com