Letter to Advertisers
Dear Advertiser,
On February 26, 2009, the Denver media market changed forever. E.W. Scripps announced the closing of the 150-year-old Rocky Mountain News. Friday, February 27th will be the last day of publication. Beginning Saturday, February 28th, only one major daily newspaper will serve the metro Denver market – The Denver Post. This is a sad day for Colorado, and a harsh reality of these difficult economic times. We want to assure you that your newspaper and online advertising investment will be protected and all current campaigns will be delivered.
As your advertising partner, we will ensure that your message continues to be delivered to Denver’s largest and most responsive audience. All current daily Rocky Mountain News subscribers will now receive The Denver Post. Rocky Mountain News readers will continue to enjoy the same Sunday paper they have read for the last eight years - The Sunday Denver Post. Our audience will continue to be the largest of any medium in Colorado.
Denver has an outstanding history of newspaper readership. Our affluent population, the most educated in the country, are avid newspaper readers. To ensure this does not change, The Post pledges to leverage the diversity of voices that both Rocky and Post readers have come to know and love. In fact, many of your favorite columnists and reporters from the Rocky will be joining us here at The Post. We will continue to grow our strong readership base with a bigger, bolder Denver Post.
Advertising rates will not change for most of our advertisers. Saturday and Sunday ROP rates will remain the same. Full-page ROP rates Mon. – Fri. will be slightly increased to reflect the increase in ad size in a broadsheet format. Our publications YourHub.com, VIVA Colorado, and our classified products will not be impacted. Inserts and our Total Market Coverage (TMC) costs per thousand will not change.
Online, denverpost.com will continue to be the dominant web site in Colorado. In 2008, denverpost.com had a 44% increase in page views and a 31% increase in unique visitors! This means your online campaign will be implemented on time, with no change in price.
Your Denver Newspaper Agency advertising representative will be contacting you within the next 48 hours to answer any questions you may have. The media market is changing, but our commitment to providing our advertising partners with the best value and largest audience in Colorado is not.
Sincerely,
Dave Murphy
General Manager/Chief Revenue Officer
